Enlign

Enlign

Enlign

Enlign

Enlign
Enlign
Faqs Detail

FAQ

image

Selling faq

Best Business Description Ever?

Here’s a quick FAQ to provide a heads up to potential business buyers and sellers.

When looking at the current listings being marketed by the brokerage firms you are considering be wary of excessive superlatives and over reaching claims. If every other listings sounds like the best business ever you might want to turn your “BS” meter on.

Do the listing titles include words like “Perfect”, “Stunning”, “Unbelievable”, “Booming”, “Thriving”, “Amazing”, “Awesome”, “Incredible” and my personal favorite “Recession Proof”? Are you being told this is a “Once in a lifetime opportunity” or that this is your only chance to “Get in on the ground floor”? Be wary.

Sometimes one of these is appropriate, but if you see these superlatives being over used you should be extra cautious when reviewing financials and other materials produced by the broker.

If the business broker and seller are willing to exaggerate the first information viewed by potential buyers there is a good chance that other important information has been exaggerated as well – potentially having a material adverse impact on the true value of the business.

The best business description ever is one that accurately presents the information about the company for sale to prospective buyers. No business is perfect. It’s important that the business description be interesting enough to attract prospective buyers while providing accurate and factual information that buyers, lenders and underwriters can rely upon.

< Back 

Enlign

How can we help you?

With 20 years of experience and hundreds of completed engagements, we have the knowledge and proven process to guide you through a successful business transaction. You can rely on us to manage every detail with complete confidentiality.

  • Main Street
  • Mergers & Acquisitions
  • Valuations

 

Terms & Conditions*

☛ View the Privacy Policy of our mailing service.