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What Are Business Buyers Really Looking For?
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ENLIGN DEAL TEAM | 06/27/2012
The obvious answer is probably that most people are looking to buy a business that makes a lot of money. But the real answers may surprise you. Here is a list of just a few that buyers have mentioned:
- Pride of ownership
- A business that looks like fun to own and operate
- Happy employees
- Financial records that make sense
- Good growth prospects
- A well-known or popular business
- A good track record
- A great location
- A seller who is willing to finance the sale
- A reasonable price
Certainly, a buyer wants to make money when buying a business, but there is more involved, as the list above indicates. If you’re even thinking about selling, a visit with a business brokerage professional will pay big dividends by finding out what local business buyers are really looking for.