Storytelling

What do Business Buyers Look for?

  The buyer adores your company; it is exactly what he or she has been looking for. They  have reviewed your financial statements and made an offer subject to several conditions. You’ve reviewed the offer and it appears to be acceptable,…

Storytelling and its Role in Selling a Business

There is more to selling a business than merely relaying information. Sometimes it’s more about the “why” than the “what”.  When communicating with buyers the company’s story should be emphasized. Since buyers make purchase decisions based upon facts and emotion…