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Popular Local Lifestyle Magazine
NCListing DetailsOffice ID: MAG6
Status: Expired
Listing Broker: Jeff Snell, M&AMI, LCBI, ABI
Listing Price: $300,000
Gross Revenue: $328,020
Cash Flow: $177,181
FF&E: $10,000
FF&E Included: Yes
Sales Structure: Asset Sale
Seller Financing: Yes
Seller will participate in SBA mandated seller financing if required.
Reason for Sale:
True Retirement
Seller will provide up to 80 hours of transition assistance within the first 90 days of sale at no additional cost.
OperationsYear Established: 2000
Form of Ownership: S Corp
Employees (contractors): 3
Managers: 1
Business Hours: 8:30-5:00 M-F
Business Description:
This full color local area interests and lifestyle magazine has been in print for almost twenty years. Strong and loyal advertiser base enjoys broad five tier distribution model; Distribution in all Harris Teeter and Whole Foods locations; ~400 additional street distribution locations; Direct mail to home values over $250,000 on a rotating basis; all RDU International Airport distribution racks; and online distribution via the company's website. Rotating editorial theme content is popular among readers. Current owner works approximately 30 hours per week. Ad ratio is extremely good at 40% to 60% paid pages. These sales numbers produced with no full-time or part-time sales people. eNewsletter subscriber count approaching 3,000 individuals. Owner has hired a manager to run the business.
Historical Summary:
The founder owned a franchised publishing business and wanted to start a lifestyle magazine. The franchised publisher was sold and this magazine was launched. Since that time the name was changed to address a larger audience. Circulation grew consistently and distribution was increased from 2 to 4 issues per year.
Owner Qualifications:
New owner should be familiar with journalism, selling advertisements and events, marketing, light accounting and HR or be willing to hire in those that are needed.
There are other quality lifestyle magazines in this market, but none that have the distribution or circulation of this business.
Potential Growth:
Social media, eNewsletter distribution can be improved and expanded generating additional revenue. Without any question the addition of full-time salespersons would have a material impact on revenue.
LocationType of Location: Office Condo
Monthly Rent: $900
Square Footage: 1500

1,500 square foot office condo more than meets the businesses requirements. Includes 5 offices with windows, reception, kitchen and bathroom with shower. Adequate parking.

Last Updated: Apr 2, 2021 / 12:31 PM
Financial Information Current As Of: Nov 3, 2017 / 3:10 PM