Popular Local Lifestyle Magazine NCListing DetailsOffice ID: MAG6 Status: Expired Listing Broker: Jeff Snell, M&AMI, LCBI, ABI Listing Price: $300,000 Gross Revenue: $328,020 Cash Flow: $177,181 FF&E: $10,000 FF&E Included: Yes Sales Structure: Asset Sale Seller Financing: Yes Financing/Terms: Seller will participate in SBA mandated seller financing if required.Reason for Sale: True RetirementTraining: Seller will provide up to 80 hours of transition assistance within the first 90 days of sale at no additional cost.OperationsYear Established: 2000 Form of Ownership: S Corp Employees (contractors): 3 Managers: 1 Business Hours: 8:30-5:00 M-F Summary Business Description: This full color local area interests and lifestyle magazine has been in print for almost twenty years. Strong and loyal advertiser base enjoys broad five tier distribution model; Distribution in all Harris Teeter and Whole Foods locations; ~400 additional street distribution locations; Direct mail to home values over $250,000 on a rotating basis; all RDU International Airport distribution racks; and online distribution via the company's website. Rotating editorial theme content is popular among readers. Current owner works approximately 30 hours per week. Ad ratio is extremely good at 40% to 60% paid pages. These sales numbers produced with no full-time or part-time sales people. eNewsletter subscriber count approaching 3,000 individuals. Owner has hired a manager to run the business.Historical Summary: The founder owned a franchised publishing business and wanted to start a lifestyle magazine. The franchised publisher was sold and this magazine was launched. Since that time the name was changed to address a larger audience. Circulation grew consistently and distribution was increased from 2 to 4 issues per year.Owner Qualifications: New owner should be familiar with journalism, selling advertisements and events, marketing, light accounting and HR or be willing to hire in those that are needed.Competition: There are other quality lifestyle magazines in this market, but none that have the distribution or circulation of this business.Potential Growth: Social media, eNewsletter distribution can be improved and expanded generating additional revenue. Without any question the addition of full-time salespersons would have a material impact on revenue.LocationType of Location: Office Condo Monthly Rent: $900 Square Footage: 1500 Facilities: 1,500 square foot office condo more than meets the businesses requirements. Includes 5 offices with windows, reception, kitchen and bathroom with shower. Adequate parking. Last Updated: Apr 2, 2021 / 12:31 PM Financial Information Current As Of: Nov 3, 2017 / 3:10 PM  |
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