Popular Local Lifestyle Magazine
NCListing DetailsOffice ID: MAG6
Listing Broker: Jeff Snell, M&AMI, LCBI, ABI
Listing Price: $300,000
Gross Revenue: $328,020
Cash Flow: $177,181
FF&E Included: Yes
Sales Structure: Asset Sale
Seller Financing: Yes
Financing/Terms:Seller will participate in SBA mandated seller financing if required.
Reason for Sale:True Retirement
Training:Seller will provide up to 80 hours of transition assistance within the first 90 days of sale at no additional cost.
OperationsYear Established: 2000
Form of Ownership: S Corp
Employees (contractors): 3
Business Hours: 8:30-5:00 M-F
Business Description:This full color local area interests and lifestyle magazine has been in print for almost twenty years. Strong and loyal advertiser base enjoys broad five tier distribution model; Distribution in all Harris Teeter and Whole Foods locations; ~400 additional street distribution locations; Direct mail to home values over $250,000 on a rotating basis; all RDU International Airport distribution racks; and online distribution via the company's website. Rotating editorial theme content is popular among readers. Current owner works approximately 30 hours per week. Ad ratio is extremely good at 40% to 60% paid pages. These sales numbers produced with no full-time or part-time sales people. eNewsletter subscriber count approaching 3,000 individuals. Owner has hired a manager to run the business.
Historical Summary:The founder owned a franchised publishing business and wanted to start a lifestyle magazine. The franchised publisher was sold and this magazine was launched. Since that time the name was changed to address a larger audience. Circulation grew consistently and distribution was increased from 2 to 4 issues per year.
Owner Qualifications:New owner should be familiar with journalism, selling advertisements and events, marketing, light accounting and HR or be willing to hire in those that are needed.
Competition:There are other quality lifestyle magazines in this market, but none that have the distribution or circulation of this business.
Potential Growth:Social media, eNewsletter distribution can be improved and expanded generating additional revenue. Without any question the addition of full-time salespersons would have a material impact on revenue.
LocationType of Location: Office Condo
Monthly Rent: $900
Square Footage: 1500
1,500 square foot office condo more than meets the businesses requirements. Includes 5 offices with windows, reception, kitchen and bathroom with shower. Adequate parking.
Last Updated: Jan 19, 2020 / 4:50 PM
Financial Information Current As Of: Nov 3, 2017 / 3:10 PM