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Online Equestrian Supply Retailer for Sale
OhioListing DetailsOffice ID: EQUINE6
Status: Expired
Listing Broker: Jeff Snell, CM&AP, M&AMI, LCBI, ABI
Listing Price: $249,000
Gross Revenue: $362,210
Cash Flow: $67,162
12 Month Forecast: $360,000
Inventory: $100,000
Inventory Included: Yes
FF&E: $5,000
FF&E Included: Yes
Sales Structure: Asset Sale
Seller Financing: Yes
Seller will provide financing consistent with typical commercial loan requirements and SBA guidelines.
Home Based: Yes
Reason for Sale:
Refocusing on another family owned business.
Seller will provide up to 80 hours of transition support at no additional cost.
OperationsYear Established: 2004
Last Acquired: 2018
Form of Ownership: LLC
Employees (part-time): 2
Managers: 1
Business Hours: Mon-Thu 10-4:00 EST
Business Description:
The business sells premium equine related products worldwide via its online e-commerce enabled website. Products include saddles/tack, rider apparel and accessories, horse health and grooming to include boots and hoof care products. The company also sells barn and trailer accessories in addition to other related products of interest to equestrians. The business represents approximately 25 manufacturers and carries approximately 250 items in stock for immediate shipment. The company has a line of branded products. The majority of products are not typically found in retail tack shops. Many products are sources from Europe and unique in the North American marketplace.
Historical Summary:
Started in 2004 by the original owner who had committed to barefoot riding. The first product was a boot designed for this purpose. Subsequent products were consistent with natural horsemanship concepts. The business was purchased by the current owners in January of 2018 and was relocated at that time.
Owner Qualifications:
Passion for horses. Product knowledge. General accounting - business experience/marketing/finance.
Several large online retailers are in the marketplace. This particular business is price competitive, but strives to beat the competition with high customer service.
Potential Growth:
Continued SEO will be important. Creation of video content. Potentially to integrate software that can recommend related products (similar to Amazon). Integration of an inventory management module with e-commerce system. Owner has begun to sell items on eBay & Facebook -- this allows a wider audience for items with smaller customer bases and in Facebook it offers the chance to catch customers exactly when they want to buy an item.
LocationType of Location: Home Based
Square Footage: 1500
Last Updated: Nov 5, 2019 / 11:28 AM
Financial Information Current As Of: Nov 16, 2018 / 7:18 PM