Hello, and welcome back to ENLIGN’s blog! Last time we talked about five New Year’s resolutions you can commit to that will help your business thrive and grow. Although all changes take time, if you stick to our suggestions, you’ll be well on your way to having a more solid foundation for your company which means more security and success for you and your employees! This time we’re going to go over five more resolutions you can make this New Year.
Create a new department
When the new year rolls in, there’s no better time to create a new department in your company than now. If your employees are feeling stressed out and overloaded with work, you may need to bring in some new people to create an all-new department. Not only will your employees thank you, but it will give people within your company the opportunity to step up and take leadership of this new project!
Stop worrying about financials
It would be terrible advice to tell you to ignore your financial situation altogether, but there’s a difference between understanding it and letting it get to you. I’m proposing the former! If your company has seen a financial downturn this year, don’t let it hurt you next year. It’s perfectly normal for a company to see fluctuations in its success, but the more it gets to you, the more likely you are to see the same thing happen next year.
There are a number of ways you can become more creative with your business management in the new year. The first of which I would say is finding unique ways to increase your company’s brand awareness. This doesn’t necessarily mean “rebranding” however. It could just mean adding to the brand that you already have. For example, you could start making your company a “green” company that’s known in the community for being environmentally friendly. This doesn’t mean changing your current brand, it just means adding to the list of reasons why people should support your cause. If this is not feasible for your company, however, try to think of a different marketing campaign that will improve your company’s brand awareness.
Get everyone involved in management
A simple way to make your employees care about your company and brand is to make them more involved with decisions. As the owner, you’ll always have the last word on the direction your business takes, however, the more input you get from your employees, the better. Not only will you be more educated on how your employees feel, but you’ll have a clearer vision of what the company should look like down the road.
Be the change you want to see
It’s difficult for employees to make changes within the company if they don’t first see that change in their leaders. As a business owner, it should be your top priority to lead by example so if your business is seeing a downturn in sales or profit, keep the positivity going. Don’t let negativity take control of you because the second it does, your employees will feel the same way. And if you’re not motivated to keep going, they won’t be either!
At ENLIGN, our business brokers are here to get you the best deal whether you’re selling or buying a business. View our listings page to see what businesses we currently have available along with information about their financials and a description of what they do. If you’d like to sell a business, visit our Sell A Business page to learn about our eight-step process!