In our last couple blogs, we have been discussing basic tips that will help you start a business successfully. Though stories of the American dream are charming, there is so much more to starting a business than just dreaming up a fantastic idea. Dreaming is only the beginning of the adventure of starting your own business in Raleigh. Next, you must work hard and work smart by knowing your market, partnering with successful people, and avoiding those ever too common pitfalls.
Tips – Part 1 & 2
Here is a summary of what we discussed in Parts 1 and 2 of this blog series. If you missed it, be sure to get caught up! Read part 1 and part 2.
- Delegating – You don’t have to do everything yourself. Partner with people you trust to help you accomplish the work-intensive process of starting your own business
- Having a Niche – Find a niche product or service and be the best at what you offer.
- Avoid Desperation – Desperation is unattractive in life, as well as in business and will turn away potential clients and investors.
- Know Your Numbers – Keep your accounting organized and remember that numbers don’t lie.
Marketing & Managing Your Reputation
The last tip for starting a business in this blog series is managing your reputation. For modern marketing, this is seemingly the last frontier. General marketing is key to your business success, because marketing is at it’s most basic definition is letting people know that you exist and what you have to offer them. Marketing shows the public and potential clients who you are and what’s important to your business. Good marketing will help you establish a brand that will be easily recognizable. In the modern world, there are several aspects to marketing that you must invest in to be successful.
There are many aspects to marketing and particularly digital marketing that are important to consider when starting a business. We will cover those specifics in another post soon.
So, what is reputation management? Reputation management is exactly what is sounds like: You give attention to and put strategies in place to have high online ratings. You do this through a few means.
Address Bad Reviews
Hopefully, you never get a bad review, but if you do, the best thing you can try to do is make it right. Reply to the bad review by apologizing and possibly giving them an offer that will help them have a better experience.
Interact on Social Media
Not only should you provide interesting and engaging content on your social media, but you should also interact with your followers. Thank them for the follow and if they post something negative, as with bad reviews, address them in the same way.
These are just the basics of reputation management. Other aspects can include claiming authorship, protecting those who are associated with the business, and investing in digital marketing.
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