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Online Relocatable Equestrian Supply Retailer for Sale
ORListing DetailsOffice ID: EQUINE4
Status: Sold
Listing Broker: Jeff Snell, M&AMI, LCBI, ABI
Listing Price: $120,000
Gross Revenue: $473,640
Cash Flow: $40,298
Inventory: $180,000
Inventory Included: No
FF&E: $6,673
FF&E Included: Yes
Sales Structure: Asset Sale
Seller Financing: Yes
Seller will provide financing consistent with typical commercial loan requirements and SBA guidelines. Inventory will be sold at cost as of date of closing and is not included in the $120,000 asking price.
Reason for Sale:
Husbands business and personal responsibilities consuming too much time. Work / life balance.
Seller will provide 80 hours of transition support at no additional cost.
OperationsYear Established: 2004
Last Acquired: 2013
Form of Ownership: S Corp
Employees (full-time): 1
Employees (part-time): 1
Employees (contractors): 1
Managers: 1
Business Hours: M-F 9-5
Business Description:
The business sells premium equine related products worldwide via its online e-commerce enabled websites. Products include saddles/tack, rider apparel and accessories, horse health and grooming to include boots and hoof care products. The company also sells barn and trailer accessories in addition to other related products of interest to equestrians. The business represents over 60 manufacturers, has over 1,000 products available online and stocks on average over 450 products available for immediate shipment. The company has a line of branded products and exclusive distribution rights for multiple products. The majority of products are not typically found in retail tack shops. Many products are sourced from Europe and unique in the North American marketplace. Approximately 5 percent of sales are local and could be converted to online.
Historical Summary:
Started in 2004, purchased by the current owner in 2013. The founder was committed to bare foot riding. The first product was a boot designed for this purpose. Subsequent products were consistent with natural horsemanship concepts. The founders vision focused on endurance riders. The current owner has expanded the horizon to include trail riders.
Owner Qualifications:
Passion for horses. Product knowledge. General accounting - business experience/marketing/finance/HR. Focus on customer service.
Several large online retailers are in the marketplace. This particular business is price competitive, but strives to beat the competition with high customer service.
Potential Growth:
Continued SEO will be important. Creation of video content. Potential to integrate software that can recommend related products (similar to Amazon). Integration of an inventory management module with e-commerce system.
LocationType of Location: Flex – Office
Real Estate for Sale: Yes
Monthly Rent: $1,053
Square Footage: 1300
Flex office located in a small commercial office park. Wall grid system and floor bins hold most inventory items. Overstock is mostly stored in 55 foot shipping container on-site. Seller does not expect buyer to assume lease of building or trailer. Seller expects the business will be relocated.
Last Updated: Jan 6, 2018 / 2:12 PM
Financial Information Current As Of: Aug 18, 2017 / 1:47 PM