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Local Travel Magazine and Visitor's Guide *REDUCED*
NCListing DetailsOffice ID: MAGAZINE3
Status: Sold
Listing Broker: John M. O’Connor MFA, CRW, CCM, ABI
Listing Price: $125,000
Gross Revenue: $162,168
Cash Flow: $55,172
FF&E Included: No
Sale Price: $40,000
Real Estate Included: No
Sales Structure: Asset Sale
Seller Financing: Yes
Financing/Terms:
Current owners prefer an all cash transaction.
Owners have informed the franchisor of their desire to sell and have their support.
The franchisor has arranged financing possibilities through several lending institutions.

Home Based: Yes
Reason for Sale:
Current owners want to go into partial retirement out of the country.
Training:
Current owners will remain in a consulting role for a reasonable amount of time at no additional cost and an extended period if desired remotely via a consulting agreement.

OperationsYear Established: 2007
Form of Ownership: LLC
Employees (full-time): 2
Employees (part-time): 1 graphic designer (on call only during magazine deadlines)
Managers: 1
Business Hours: 9-5 Monday-Friday
Summary
Business Description:
The magazine is considered the Premier Destination Resource for travelers and is America’s #1 travel magazine.  They reach business and family travelers through an information rich website, an integrated mobile app and an in-room magazine distributed across the nation. In May 2014, the parent company now has a new partnership with one of the most prominent internet based travel websites.  The company consists of a network of independent entrepreneur publishers who desire to be in the sales and marketing business, affording them the lifestyle they want.  Our Publishers are actively involved in their communities through established relationships with their local businesses and with the travel and hospitality industries.
Historical Summary:
The distributorship was purchased in 2007 and moved here in the fall in 2007. The first issue was published in February 2008 initially bi-monthly, currently quarterly. Continuous publication - 2007 to Present Historic Quick Notes on the Franchise are available after execution of a non-disclosure agreement.    

 

James E Buerger Publisher Founder COB of national travel magazine
In the mid-1960s James E. Buerger founder and Chairman of the Board of TRAVELHOST, Inc. established a chain of weekly newspapers in Texas, each of which included a television magazine insert. When a local hotel manager requested 500 of those TV magazines to place in the rooms of a Dallas Marriott, Jim Buerger had an idea… and the nation’s leading corporation in the specialized field of in-room travel communications was born.
travelhost company history Starting in 1967, TRAVELHOST, the nation’s first in-room hotel magazine combined television/cable and programming listings with targeted local guide information on dining, entertainment, maps, shopping, relocation, sightseeing and other activities in each local city. TRAVELHOST has since become an indispensable aid to travelers across North America.
travelhost company history
During the early 1970s, TRAVELHOST was the first to pioneer the national/local formula in the publishing industry. Using this formula, TRAVELHOST expanded its national brand through a unique system of local ownership.
By the early 1980s, TRAVELHOST had established itself as the #1 magazine in market share in the hotel magazine industry. The magazine now features full color pages printed on high-gloss paper stock.
travel magazine maps weddings recreation vehicles park
The 90s created an opportunity for TRAVELHOST to widen its distribution advantages with the introduction to several new TRAVELHOST publication products. The EZ Fold Map and Premium EZ Fold Map have provided millions of coupon values and the TRAVELHOST pocket magazine, a miniature version of the magazine, has also served travelers across the country.
magazine publishing business opportunity online with lap top from anywhere
The Millennium saw TRAVELHOST’s entry into the online community with the advent of TRAVELHOST.COM. As the Online compliment to TRAVELHOST magazine, the Web site provides more detailed information on all TRAVELHOST cities, hotels and advertisers.

By 2008, TRAVELHOST was being distributed in hundreds of cities coast-to-coast uniting millions of travelers with thousands of hotels, visitor attractions and local businesses.
As we celebrate our 45th year, TRAVELHOST has seen itself evolve from strictly a publishing business into a multi-dimensional multi-media business, continuing to serve millions of travelers around the world, via a multitude of platforms and through five channels of distribution: 1) the traditional publication, 2) dynamic online, 3) broadcast, 4) public relations, and 5) education via The University of TRAVELHOST - See more at: http://love.travelhost.com/about-us/historical-timeline/#sthash.KFvPnpkT.dpuf
As we celebrate our 45th year, TRAVELHOST has seen itself evolve from strictly a publishing business into a multi-dimensional multi-media business, continuing to serve millions of travelers around the world, via a multitude of platforms and through five channels of distribution: 1) the traditional publication, 2) dynamic online, 3) broadcast, 4) public relations, and 5) education via The University of TRAVELHOST. - See more at: http://love.travelhost.com/about-us/historical-timeline/#sthash.KFvPnpkT.dpuf
In the mid-1960s James E. Buerger founder and Chairman of the Board of TRAVELHOST, Inc. established a chain of weekly newspapers in Texas, each of which included a television magazine insert. When a local hotel manager requested 500 of those TV magazines to place in the rooms of a Dallas Marriott, Jim Buerger had an idea… and the nation’s leading corporation in the specialized field of in-room travel communications was born.
travelhost company history Starting in 1967, TRAVELHOST, the nation’s first in-room hotel magazine combined television/cable and programming listings with targeted local guide information on dining, entertainment, maps, shopping, relocation, sightseeing and other activities in each local city. TRAVELHOST has since become an indispensable aid to travelers across North America.
travelhost company history
During the early 1970s, TRAVELHOST was the first to pioneer the national/local formula in the publishing industry. Using this formula, TRAVELHOST expanded its national brand through a unique system of local ownership.
By the early 1980s, TRAVELHOST had established itself as the #1 magazine in market share in the hotel magazine industry. The magazine now features full color pages printed on high-gloss paper stock.
travel magazine maps weddings recreation vehicles park
The 90s created an opportunity for TRAVELHOST to widen its distribution advantages with the introduction to several new TRAVELHOST publication products. The EZ Fold Map and Premium EZ Fold Map have provided millions of coupon values and the TRAVELHOST pocket magazine, a miniature version of the magazine, has also served travelers across the country.
magazine publishing business opportunity online with lap top from anywhere
The Millennium saw TRAVELHOST’s entry into the online community with the advent of TRAVELHOST.COM. As the Online compliment to TRAVELHOST magazine, the Web site provides more detailed information on all TRAVELHOST cities, hotels and advertisers.

By 2008, TRAVELHOST was being distributed in hundreds of cities coast-to-coast uniting millions of travelers with thousands of hotels, visitor attractions and local businesses.
As we celebrate our 45th year, TRAVELHOST has seen itself evolve from strictly a publishing business into a multi-dimensional multi-media business, continuing to serve millions of travelers around the world, via a multitude of platforms and through five channels of distribution: 1) the traditional publication, 2) dynamic online, 3) broadcast, 4) public relations, and 5) education via The University of TRAVELHOST - See more at: http://love.travelhost.com/about-us/historical-timeline/#sthash.KFvPnpkT.dpuf

Owner Qualifications:
The franchisor requires that transferee complete a Confidential Qualification Report, provide a current resume and recommends an optional one day orientation for new owners. According to the owners: Anybody can run this business. But, that person should have a strong background in marketing and sales. One owner works mostly on the marketing and publishing and the other's focus is primarily sales and account development. One person can easily fulfill both roles but they need to be organized with their time between sales and marketing/publishing.
Competition:
Convention and Visitors Bureaus are considered competitors to some degree. These entities publications are ONLY annual which is problematic for seasonal or cyclical advertisors such as the Carolina Hurricanes (recently renewed their relationship in June 2014), DPAC, Durham Bulls, and more. Additionally, these annual publications are generally only distributed in the cities that they serve which lacks a full triangle community feel. There are no other travel / events magazines in the Triangle in this specific niche; however, there are papers such as The Independent, magazines such as Midtown, among others, but none are travel focused. The publication serves as the Triangle's most timely visitors' guide in over 125 of Raleigh, Durham and Chapel Hill's finest hotels - reaching a niche market 13.8 times greater than the local market that spends 40% more than locals.
Potential Growth:
1. Getting More Clients for magazine or map 2. Special Sections for new market segments 3. Rather Unlimited options in the best economy in North Carolina Here is some more 2014 published insight: According to the latest GfK Starch Syndicated Research, "findings point to the value of traditional magazine advertising." : It turns out that traditional magazine advertising continues to attract and engage large audiences." And "Consumers who read magazines also take action as a result of the ads they've seen. Here are their numbers:
* "52% remembered magazine ads";
* "62% of those people took action";
* "Looking at the data as a whole, 35% of all magazine readers are taking action as a result of the ads they've seen in these publications". This number is up from "33% in 2010".
These are BIG numbers!!!

Also, according to Dr. Michael Galin, EVP of GfK's Starch Advertising Research, "Print magazine ads are moving consumers into a digital universe... The result is deeper connections with brands, and a greater likelihood to buy."

Conclusion:
Print Works. And according to the owners this franchise based and Triangle (NC) based business remains an important part of marketing campaign in targeting the visitor market.

3. Overruns or Special Events

To grow the magazine the new owners could do standalone overruns. For example an issue was run for the World of Bluegrass festival last fall, the NHL All-Star game, golf events and others. Another idea would be for brew pubs and local breweries. There is already one for fine dining, but more segments would create additional advertising opportunities.

Current owners have not focused on new client acquisition in over 12 months as they prepare to transition.  New, active owners should see significant increases in sales and profit.

The franchisor has invested heavily in new business-to-consumer site and a new business-to-business site, mobile apps for all smartphones, and are working on a national social media program. 

LocationType of Location: Home Based
Facilities:

Home based


Last Updated: Mar 28, 2016 / 11:06 AM
Financial Information Current as of: Mar 21, 2014 / 11:21 AM