LAKE NORMAN, NC – Joe Vagnone has announced the successful sale of a locally owned, nationally recognized, professional marketing business specializing in real estate hosting, SEO, and web design located in Lake Norman, NC. 

ENLIGN marketed the opportunity directly to industry sources of Strategic buyers. The business was listed for 75 days.

“There is a window of opportunity for larger companies to find value in small businesses as the small business owners actively seek new or more challenging opportunities for themselves. This makes 4 companies I have sold this year where a larger player in the same industry purchased a smaller competitor. The opportunity for both sides of a transaction like this makes a lot of sense. Acquiring new clients is getting very expensive. So if you can take out a competitor and pick up 500 clients at the same time it’s hard not to see the value in that.”

“Because this sale was to a large, international web design and hosting firm, the sale of this business required persistence, years of experience, and understanding of buyer interests and defining buyer’s opportunity value. I tell potential clients all the time, ‘I know I’m bothering you right now to make a decision, but when you become a client all my persistence starts to work for you.’ This deal was evidence of that.”

“I tell clients you’re not paying me just to find a willing buyer you’re really paying me to get the deal done, this deal is a perfect example of that.”

-Joe Vagnone

ENLIGN, representing the seller, prepared a buyer’s information packet, provided a broker’s opinion of value, worked with the seller to determine an appropriate asking price, pre-qualified potential buyers, represented the seller in pre-offer discussions, assisted in the negotiation of the terms of the transaction, and worked with buyer’s and seller’s closing documents for client review and execution.



ENLIGN does not release financial details of transactions. 

For more information, visit http://www.enlign.com

News Summary:

• ENLIGN announced that the firm has represented the owners of a Nationally Recognized Hosting, SEO, & Web Design Firm.
• ENLIGN provided business valuation and appraisal services, business marketing services, and represented the seller in purchase negotiations.
• For listing details visit http://enlign.com/listing-profile/?l=871&n=marketing-business

Quotes:
“There is a window of opportunity for larger companies to find value in small businesses as the small business owners actively seek new or more challenging opportunities for themselves. This makes 4 companies I have sold this year where a larger player in the same industry purchased a smaller competitor. The opportunity for both sides of a transaction like this makes a lot of sense. Acquiring new clients is getting very expensive. So if you can take out a competitor and pick up 500 clients at the same time it’s hard not to see the value in that.” – Joe Vagnone

“Because this sale was to a large, international web design and hosting firm, the sale of this business required persistence, years of experience, and understanding of buyer interests and defining buyer’s opportunity value. I tell potential clients all the time, ‘I know I’m bothering you right now to make a decision, but when you become a client all my persistence starts to work for you.’ This deal was evidence of that.” – Joe Vagnone

“I tell clients you’re not paying me just to find a willing buyer you’re really paying me to get the deal done, this deal is a perfect example of that.” – Joe Vagnone

Relevant Links: www.enlign.com; www.enlign.com/listings

About ENLIGN Business Brokers:
ENLIGN Business Brokers, which has its headquarters in Raleigh, NC and a regional offices in Charlotte, NC, Greensboro, NC and Nashville, TN, provides seller and buyer services, professional negotiation, and valuation and marketing services to small and medium business sellers and buyers. ENLIGN provides business owners wishing to sell their businesses with discrete, objective counsel and valuation advice implementing an innovative, comprehensive approach to marketing businesses for sale. Complete confidentiality is offered throughout the process. ENLIGN, which is a member of the International Business Brokers Association (IBBA), M&A Source and the American Business Brokers Association (ABBA), requires that its agents and affiliates have owned a successful business of their own, hold an advanced degree and be members of IBBA working towards or having completed the Certified Business Intermediary (CBI) accreditation. For more information about buying or selling a business or becoming an ENLIGN affiliate broker, contact Jeff Snell at jsnell@enlign.com or visit the Web site at www.enlign.com.